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DATA DRIVEN DESIGN Tools like Google Analytics and/or Hotjar can provide great insight into the way specific pages on a site are being used and the content consumed. During the site redesign project for Equinix we started by validating the assumpti
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USER INTERVIEWS & PERSONAS When a team or organization needs to adjust or expand the understanding of the people who comprise their user/customer base one of the best qualitative methods to use are user interviews. And one of the best artifacts
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EQUINIX.COM SITE HEURISTIC EVALUATION When a more formal usability assessment is not possible, heuristic evaluations can provide a team with insights that help the team narrow a very wide and unmanageable scope and focus redesign efforts on the are
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